Founding shops go live Nov 1
Every call answered. The job on your calendar.
Pearl answers the phone for plumbing, HVAC and electrical shops when you can’t get to it, nights and weekends included. She asks what your dispatcher would and books the visit.
Priced to your shop. We quote it on the 10-minute call.
Watch her take a call.
She tells the caller she’s the shop’s AI assistant. Then she gets the problem and books the visit before they hang up.
A scripted sample of how Pearl handles a call.
- PearlThanks for calling Rivera Plumbing & Heating, this is Pearl, the shop’s AI assistant, and this call is recorded. How can I help?
- CallerMy water heater’s leaking in the basement. The puddle’s getting bigger.
- PearlSorry, that’s no fun. Is it a tank, and do you know roughly how old?
- CallerTank. Maybe twelve years.
- PearlCan you turn the cold supply valve on top to off for now? I can have a tech there tomorrow 8–10 AM or 1–3 PM.
- CallerEight works.
From ring to booked
Four things happen on every call she takes.
First, Pearl answers in your shop’s name.
She says she’s the shop’s AI assistant and that the call is recorded, then asks what’s wrong the way your best dispatcher would.
- Thanks for calling Rivera Plumbing & Heating, this is Pearl, the shop’s AI assistant, and this call is recorded.
- Water heater’s leaking in the basement.
- Is it a tank, and roughly how old? Is the water reaching anything electrical?
Then the call becomes the tech’s brief.
What broke, how old it is, what the caller already did, how to get in. Your tech walks up knowing the job.
Job brief: water heater leak
- Customer
- Dana M. · (773) 555-0142
- Address
- 2100 block of W Addison, Chicago (sample)
- Unit
- Gas tank, about 12 years, leaking at the base
- Done already
- Cold supply turned off
- Access
- Side door; dog in the yard
- Likely
- Replacement quote
Then she offers two times your calendar has open.
Pearl checks your calendar before she offers a time. Planning around the drive between jobs is part of the app our founding shops help finish.
Tuesday · Marcus
Sample calendar. Drive-time planning arrives in the app we finish with our founding shops.
And you get a text with the job on it.
The whole job in one text, before you’ve packed up from the last one.
New job booked for Rivera Plumbing & Heating: Tue 8–10 AM, Marcus. Dana M., 2100 block of W Addison. Water heater leaking at the base, tank about 12 yrs, supply off. Came in while you were closed.
Nice. Tell Marcus to bring a 40.
Your numbers, your year.
Count the ones nobody called back, not the ones you returned. The $347 is only an example; put in your own. The 38% and 45–60% rates are published research, sources below.
$30,855–$41,140
a year in first jobs alone
- Missed calls a year520
- New-job leads (38%)198
- Booked (45–60%)89–119
- Times your ticket$347
First visit only. The replacement and the next ten years of that customer are not counted.
Over $30,000 a year
At a $347 example ticket and 10 missed calls a week. First jobs only.
Where these numbers come from
- 520
- missed calls a year, for a shop that misses about 10 a week. That’s an example. Put your own count in above.
- 38%
- of home-service calls are real new-job leads. The rest are customers, vendors and spam. Invoca, 2026
- 45–60%
- of those leads book on the call: 45% is Invoca’s average, 60% a well-run desk. ServiceTitan on booking rates
- $347
- an example repair ticket, not a published figure. Type your own above.
- $31–41K
- a year: 520 × 38% × 45–60% × $347. Before repeat work, memberships and replacements.
We retired the bigger numbers you see on other sites. Most count every missed call as a lost job; about six in ten of them never were.
What Pearl handles
2 AM sounds the same as 2 PM to her.
Nights and weekends too. Send her every call, or only the ones you can’t pick up.
Three people call at once. All three get her.
No busy signal and no voicemail, so nobody hangs up and calls the next shop on Google.
Her questions fit the trade.
A leak gets different questions than a tripped breaker, so the caller can tell she knows the work.
She follows up for the photo.
A picture of the unit or the panel, by text or email, whichever the customer picks.
Being built with our founding shops.
Two real slots. Never a maybe.
She reads your Google Calendar and offers two times that are actually open.
Photo of the unit: requested by text
Found by AI search, too
More homeowners ask ChatGPT or Google’s AI who to call. It answers from what it can read about you. The four items here come in the Desk bundle and keep that up to date.
“Who can fix a leaking water heater tonight in Lakeview?”
Pearl hears questions like this on real calls. They become answers on your site, with your hours and towns. That is what AI search reads before it names a shop.
What callers ask Pearl becomes answers on your site.
A text after each booked job, asking for a Google review.
Hours, services and the towns you cover, kept current.
Structured data that tells AI search what you fix and where.
Founding spots are limited.
We’re opening the Desk to a handful of founding shops first, live November 1. You get Pearl on your line and a real say in the app we finish with you.
- No setup fee.
- Month one is free, counted from go-live.
- Card on file; the first charge is on day 31.
- Cancel any time with one text.
- Priced to your shop. We quote it on a 10-minute call.
If Pearl doesn’t book at least 3 jobs you’d otherwise have missed in your first 30 days, month two is free too.
A job counts when it came from a call the shop didn’t pick up: after hours, or while the line was busy.
Straight answers
What does the Desk cost?
It’s priced to your shop: how many calls you get, how many trucks you run and what you want her to handle. We quote it on a 10-minute call. No setup fee, and month one is free from go-live.
What if Pearl gets it wrong?
Every call is recorded and summarized, so you can see exactly what she said. If she isn’t sure, she takes a message and tells the caller the shop will call back rather than guess. During the first month we read the calls with you every week and tune her.
Does it work with Jobber, Housecall Pro or Google Calendar?
Google Calendar today: she reads it and books into it. Jobber and Housecall Pro connections are in progress, built with our founding shops. Until then, bookings land in a Google Calendar you or your office copy across.
Do callers know they’re talking to an AI?
Yes, on every call. She opens with: “Thanks for calling [your shop], this is Pearl, the shop’s AI assistant, and this call is recorded.”
How do I cancel?
Send one text. There’s no contract. Your card is first charged on day 31, so cancelling in month one costs nothing.
What counts toward the 3-job guarantee?
A job Pearl booked from a call the shop didn’t pick up, after hours or while the line was busy. Fewer than 3 in your first 30 days and month two is free too.
Every call, or only the ones I miss?
Your choice. Most shops start with after hours and overflow, the calls they can’t pick up. Some send her everything.
How soon can we go live?
Our founding shops go live on November 1. Founding spots are limited. We set her up with your services, hours, towns and calendar on one call, then run test calls with you before she takes a real one.
Book the call.We’ll call you back the same day.
- Call or text
- (312) 815-2081
- morgan@firstcreationdigital.com
- Based in
- Chicago, working across the Midwest
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